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The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact? Fiscal
Which is a characteristic of the sports or event industry? Provides products that are different for each consumer
The core benefits to customers who purchase sports products include entertainment, health, and which other component? Achievement
Which persons help create the excitement and enthusiasm that make the games what they are? Spectators
One characteristic of event marketing involves promoting and selling which product or service? Unique experience
A person responsible for matching up corporations with events that reach his or her target market has a career in which area? Sponsorship management
Which marketing activities involve writing press releases and organizing news conferences for a sports organization? Media relations
A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product? Inconsistent
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify? Image
Jacob started training for the Boston Marathon several months ago. He was also happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth. Which is the most likely result? A sense of pride and accomplishment
Approximately 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets? The geographic location of the stadium
Sports marketers have an advantage over all other types of licensors in the international marketplace due to which situation? Sports are universally appealing.
Created by: Hanniquas318
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