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marketing chapter 1

marketing chapter 1 study questions

QuestionAnswer
what are the 4 P's product, promotion, place, and price
what are the four components of marketing creating, communicating, delivering, and exchanging values
what are the four bullets that Larry gave for product functionality, brand, packaging, and services
what are the four bullets Larry gave for price list price, discounts, bundling, and credit terms
what are the four bullets Larry gave for place channel, inventory, logistics, and distribution
what are the four bullets Larry gave for promotion advertising, sales force, publicity, and sales promotion
what are the three part to a societal marketing concept society (human welfare), consumers (wants), and company (profits)
what are the three things a company can do to make sure their product is in society's best interest less toxic products, more durable products, and products with reusable or recyclable materials
what are the four marketing eras production, sales, marketing, and relationship
in order, when did the four marketing eras appear production (around the 1900s), sales, (around the 1930s) marketing (around the1950s), and relationship
what are the four strategies companies need to make a successful business customer-orientated personnel, effective training programs, empowered employees, and team work
what is the marketing mix the four Ps
what is the difference between the four Ps and the components of marketing the four Ps are the older way that people have looked at the market; the components are more modern
Created by: carry
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