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marketing chapter 1
marketing chapter 1 study questions
| Question | Answer |
|---|---|
| what are the 4 P's | product, promotion, place, and price |
| what are the four components of marketing | creating, communicating, delivering, and exchanging values |
| what are the four bullets that Larry gave for product | functionality, brand, packaging, and services |
| what are the four bullets Larry gave for price | list price, discounts, bundling, and credit terms |
| what are the four bullets Larry gave for place | channel, inventory, logistics, and distribution |
| what are the four bullets Larry gave for promotion | advertising, sales force, publicity, and sales promotion |
| what are the three part to a societal marketing concept | society (human welfare), consumers (wants), and company (profits) |
| what are the three things a company can do to make sure their product is in society's best interest | less toxic products, more durable products, and products with reusable or recyclable materials |
| what are the four marketing eras | production, sales, marketing, and relationship |
| in order, when did the four marketing eras appear | production (around the 1900s), sales, (around the 1930s) marketing (around the1950s), and relationship |
| what are the four strategies companies need to make a successful business | customer-orientated personnel, effective training programs, empowered employees, and team work |
| what is the marketing mix | the four Ps |
| what is the difference between the four Ps and the components of marketing | the four Ps are the older way that people have looked at the market; the components are more modern |
Created by:
carry
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