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Biz innovator unit 3
Opportunity recognition intellectual property
Term | Definition |
---|---|
Asset | Anything of value that is owned |
Synthesis | Synthesis is the process of building information up |
Extension | An extension strategy is a practice used to increase the market share for a given product or service to keep it growing |
Invention | Making new items or finding a way to make a new idea |
Duplication | Growth by duplication is taking your present business and duplicating it in other locations, like a franchise |
Management | Those in charge of running a business |
Profit | The amount of money left over after expenses are taken out |
Business | The activity of providing goods and services involving financial and commercial and industrial aspects |
Marketing | The commercial processes involved in promoting and selling and distributing a product or service |
Venture Capital | Money that is invested in new or emerging companies that are perceived as having great profit potential |
Networking | Using contacts with friends and family members as a means of finding job leads |
Partnership | A contract between two or more persons who agree to pool talent and money and share profits or losses |
Analysis | The process of breaking information down |
Business plan | A written description of the business idea and how it will be carried out, including all major business activities. |
Entrepreneur | A person who organizes, manages, and takes on the risks of a business |
Grant | A sum of money or other payment given for a particular purpose |
Margin | The net sales minus the cost of goods and services sold |
Outsourcing | Contracting out selected functions or activities of an organization to other organizations that can do the work more cost efficiently |
R and D | Research and Development: Business or government activity that is purposely designed to stimulate invention and innovation |
Scalable | The property of a network that allows you to add nodes or increase its size easily |
Startup | A new venture that is trying to discover a profitable business model for future success |
Branding | Used to create an identity for your product or service and differentiate it from your competition |
Marketing collateral | The materials used to describe your product or service. Ex : brochures, newsletters, postcards, flyers, and press releases |
Direct marketing | A method used when your customer has direct access to your product or service. There is no middleman in direct marketing |
Commission | The money paid to a person who sells your product or service to a customer. Set amount of money per unit sold or a percentage of the sale |
Expense | Money spent on supplies, equipment or other investments |
Target market | A specific group of customers at which a company aims its products and services |
Fixed cost | A one-time expense that doesn’t vary with business volume |
Working capital | The cash available to an enterprise for day-to-day operations |
Trademark | The name of a product or service that has been legally registered as the property of an enterprise |