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Business - Ch-15

The Marketing Mix

QuestionAnswer
The Marketing Mix Product, Price, Promotion, Place
Brand selling a product or service under a well-known name
Logo A symbol or design used by a business to identify its products
Promotion The methods used by a business to make consumers aware oof their products or service
Advertising How a business communicates information to consumers to encourage them to buy their products or service
Informative Advertisement This provides information about a product or service to the consumer, such as its features or how it works
Persuasive Advertisment Aims to convince the consumers to buy the products
Competitive Advertising Aims to show that a brands product or service is better than its competitors
Generic Advertisments Promotes product categories rather than particular brands
Digital Marketing promotion of goods or services using the digital media,
Sales Promotion short-term measure used to increase sales of a product or service
Public Relations(PR) Promoting a positive image of the business to the public
Created by: E.oconnor
Popular Business sets

 

 



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