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business chapter 15
marketing mix
Question | Answer |
---|---|
What are the four main elements of marketing mix? | product,price,promotion,place |
What does promotion include? | advertising,sales promotion,sponsorship and public relations |
What does branding involve? | selling a product or service under a well known name |
What does PR stand for? | public relations |
what is sales promotions? | short term measures used to increase sales of a product or service |
what is a logo? | a symbol or design used by a business to identify its product |
what does traditional advertising include? | TV,radio,magazine ,newspaper |