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Business -Ch.15
Marketing Mix
Term | Definition |
---|---|
Marketing Mix | Contains 4 elements Product,Price,Promotion and Place. |
Brand | Involves selling a product or service under a well-known name. |
Logo | A Logo is a symbol or design used by a business to identify its products. |
Promotion | Promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue |
Advertising | Advertising is how a business communicates information to consumers to encourage them to buy their products. |
Digital Marketing | Is the promotion of goods and services using digital media, such as videos websites and |
Public Relations | Involves promoting a positive image of a business to the public. |
Sales Promotion |