Brands commonly use a simple, memorable visual to make their products instantly recognizable to consumers.

Each decision made during the marketing mix helps to build a business brand.

Advertising is how business communication directly with consumers about the goods and services it is selling.

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business studies

marketing mix

Term	Definition
Logos	Brands commonly use a simple, memorable visual to make their products instantly recognizable to consumers.
Branding	Each decision made during the marketing mix helps to build a business brand.
Advertising	Advertising is how business communication directly with consumers about the goods and services it is selling.