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Advertising Define
Cards with definitions for Methods of Advertising
| Term | Definition |
|---|---|
| Bandwagon | This method says that everyone else is doing it, so why aren't you? |
| Beautiful People | Good looking models make us think we can look like them. |
| Bribery | This offers something we want in return for something we do or buy. |
| Fear | This tells us that if we don't buy something, something bad can happen. |
| Flattery | If you compliment someone, he or she will pay attention |
| Humor | making someone laugh is one method of advertising |
| Hyperbole | Another word for exaggeration |
| Name Calling | Characters make fun of other characters to sell something |
| Plain Folks | People just like us use the same product |
| Repetition | Hearing or seeing something over and over gets a brand-name to stay in your head. |
| Scientific Evidence | Statistics and charts make us think we should buy something. |
| Symbols | Words, places, images and songs that represent something else |
| Testimonials | Famous people sell products and ideas |
| The Big Lie | Media makers sometimes do not tell the truth |
| Warm and Fuzzy | Cute, sweet images sell stuff |