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POBChp13 Study Guide
Principles of Business Chapter 13 Key Terms Study Guide
| Term | Definition |
|---|---|
| Personal | Selling is direct contact with a prospective customer with the objective of selling a good or service. |
| Customer service | The way in which a business provides services before, during, and after a purchase. |
| Cold Call | The process of making contact with people who are not expecting a sales contact. |
| Call Center | An office that is set up for the purpose of receiving and making customer calls for an organization . |
| Customer Support Team | Employees who assist customers, take orders, and answer questions that come into the company via phone or website. |
| Online Support | Information and resources available to customers through the Internet. |
| Telemarketing | Personal selling done over the telephone. |
| Suggestion Selling | The technique of suggesting additional items to go with merchandise requested by a customer. |
| Transaction | The exchange of payment and product. |
| Buying Signals | Verbal or nonverbal signs that a customer is ready to purchase . |
| Approach | Step in the sales process in which the salesperson makes the first in-person contact with a potential customer. |
| Close | Moment when a customer agrees to buy a product. |
| Combination Approach | B2C approach that combines the greeting and merchandise approaches. |
| Customer-Service Mindset | Attitude of a business and employees that customer satisfaction always comes first. |
| Excuses | Personal reasons not to buy. |
| Feature-Benefit Selling | Sales method of showing the major selling features of a product and how it benefits the customer. |
| Greeting Approach | B2C approach that consists of a friendly welcome to the store or department. |
| Lead | A potential customer. |
| Objections | Concerns or other reasons a customer has for not making a purchase. |
| Overselling | Promising more than the product or the business can deliver. |
| Merchandise Approach | B2C approach in which the conversation starts with a comment about the product. |
| Preapproach | Tasks that are performed before contact is made with a customer. |
| Substitute Selling | Sales technique of showing products that are different from the originally requested product. |
| Sales Process | Series of steps that a salesperson goes through to help the customer make a satisfying buying decision. |
| Service Approach | B2C approach that starts with the phrase “May I help you?” |