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Chp 11 POB Quiz
Term | Definition |
---|---|
bait and switch | Practice of advertising one product with the intent of persuading customers to buy a more expensive item when they arrive in the store. |
base price | General price at which the company expects to sell a product. |
channel of distribution | Path that goods take through the supply chain. |
feature | Fact about a product or service. |
deceptive pricing | Pricing products in a way to intentionally mislead a customer. |
bulk-breaking | Process of separating a large quantity of goods into smaller quantities for resale. |
guarantee | Promise that a product has a certain quality or will perform in a specific way. |
freight forwarder | Company that organizes shipments. |
direct channel | Path of selling goods or services directly from manufacturer to end users. |
list price | Established price printed in a catalog, on a price tag, or in a price list |
e-tailer | Retailer that sells products through websites. |
intangible | Something that cannot be touched. |
loss leader | Pricing an item much lower than the current market price or the cost of acquiring the product. |
indirect channel | Path of selling goods or services that uses intermediaries to get the product from manufacturer to end users. |
markup | Amount added to the cost to determine the selling price |
bulk-breaking | The process of separating a large quantity of goods into smaller quantities for resale |
Multi-channel retailers | Sell products through both brick-and-mortar stores and online sites. |
supply chain | Includes the businesses, people, and activities involved in turning raw materials into products and delivering them to end users. |
price ceiling | A maximum price set by the government for certain goods and services |
bundling | Setting prices high to convey quality and status. |
value proposition | An explanation of the value of a certain product over others that are similar. |
Convenience goods | Consumer products that are bought often and with little effort |
product mix | All the goods and services that a business sells |
features, usage, and protection | Elements of products that may be changed to meet customer needs |