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POB Chap 10 Test
Chapter 10 Marketing Test
| Question | Answer |
|---|---|
| Influence that comes from the society in which a person lives is called ____. | social influence |
| Many businesses use ____ to gather, store, and use customer data for marketing. | database marketing |
| The three levels of buying decisions for businesses are new purchase, repeat purchase, and ____ purchase. | modified |
| The four Ps of marketing are product, price, place, and ____. | promotion |
| A(n) ____ buying decision is when a consumer purchase made with no planning or research. | impulse |
| ____ consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit. | Marketing |
| ____ selling focuses on building long-term relationships with customers. | Relationship |
| Segmenting a market based on where customers live is ____ segmentation. | geographic |
| A ____ is a document describing business and marketing objectives and the strategies and tactics to achieve them. | marketing plan |
| The ____ is a specific group of customers whose needs a company will focus on satisfying. | goal market |
| Amount of money requested or exchanged for a product. | price |
| Dividing the market of potential customers by their personal statistics. | demographic segmentation |
| B2C purchase that involves a great deal of research and planning. | extensive buying decision |
| Divides a market by the relationships between customers and the good or service. | behavioral segmentation |
| Approach to business that focuses on satisfying customers in order to achieve profit goals. | marketing concept |
| B2C purchase made quickly and with little thought. | routine buying decision |
| Process of communicating with potential customers in an effort to influence their buying behavior | promotion |
| Includes the activities involved in getting goods and services to customers. | place |
| Strategy for using the elements of product, price, place, and promotion. | marketing mix |
| Influence that makes each individual unique. | personal influence |
| Motivator or change factor that comes from within the business itself. | internal influence |
| Marketing to a larger group of people who might buy a product. | mass marketing |
| Anything that can be bought or sold | product |
| Motivator or change factor from those outside the company. | external influence |
| Detailed description of the typical consumer in a market segment. | customer profile |
| A(n) ____________________ is a B2B buying decision that requires little research and thought. | repeat purchase |
| The function of marketing that includes decisions about advertising, personal selling, customer service, publicity, promotional events, and store design and layout is ____________________. | promotion |
| The function of marketing that handles activities involved in getting products through the different routes from the producers to the customers is ____________________. | channel management |
| Influences that come from within a person or why a person has specific needs and wants are called ____________________ influences. | psychological |
| ____________________ segmentation divides the market by certain preferences or lifestyle choices. | Psychographic |
| The ____________________ includes national, state, and local government offices and agencies. | government |
| Consumers make ____________________ buying decisions buying unfamiliar products or those that are purchased only occasionally. | limited |
| Influences from the environment in which a business exists are ____________________ influences. | situational |
| The ____________________ is the strategy for using the elements of product, price, place, and promotion. | marketing mix |
| Businesses that sell primarily to other businesses are in the ____________________ market. | business-to-business (B2B) |
| ____________________ segmentation divides a market by the relationships between customers and the product or service. | Behavioral |
| The strategy of ____________________ focuses on building long-term relationships with customers. | relationship selling |
| A system to track contact and other information for current and potential customers is called a(n) ____________________ system. | customer service relationship management (CRM) |
| All functions of a company working together to achieve goals is the ____________________. | total company approach |
| What are the three basic types of customers? | Consumers (also known as the business-to-consumer (B2C) market), businesses (also known as the business-to-business (B2B) market), and government and institutions. |
| Identify the elements of the marketing concept | The three elements of the marketing concept are customer satisfaction, total company approach, and profit. |
| What are the four types of market segmentation? | Geographic, demographic, psychographic, and behavioral. |
Created by:
mrstephens
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