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BUS800

Chapter Two: Industry Analysis

TermDefinition
Business Environment consists of all the external influences that affect its decisions and performance
PESTEL analysis environmental scanning framework that provides a simple yet systematic approach to identifying those factors that are likely to shape the competitive conditions within an industry
Porter's 5 Forces bargaining power of suppliers, there os substitutes, threat of new entrants, bargaining power of buyers, rivalry among existing firms
Created by: 13rallie
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