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KEY TERMS

MARKETING

TermDefinition
PHILANTHROPY making charitable donations to improve the welfare of society.
SOCIAL RESPONSIBILITY the principal that companies should contribute to the welfare of society and not be solely devoted to maximizing profits.
ENVIRONMENTAL PROTECTION AGENCY (EPA) an independent federal agency established to coordinate programs and enforce regulations aimed at reducing pollution and protecting the environment.
ETHICS guidelines for human behavior.
ETHICAL BEHAVIOR the conduct that adheres to this moral code.
BUSINESS ETHICS the study of behavior and morals in a business situation.
CODE OF ETHICS a group of ethical behavior guidelines that govern the day-to-day activities of a profession or organization.
CONFLICT AND INTEREST a clash between a person's private interests and his/her responsibilities in a position of trust.
BRIBES payments made to secure special services for a business or special consideration for its products.
Created by: kenyam0826
 

 



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