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2.03 Vocabulary

TermDefinition
Marketing Information Data collected from internal or external sources to help make marketing decisions
Facts Something that actually exists; reality; truth
Estimates An approximate judgement or careful calculation about the impact of a product
Predictions A forecast of something to happen
Relationships What happens to products, estimates or predictions based on changes
Primary Data Original DATA or FACTS collected for a purpose
Secondary Data Information and conclusions gathered from reviewing primary data
Created by: Altimisha
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