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resecrh method

chapter 4-5

QuestionAnswer
Research process step within a research study
Management-research question hierarchy dilemma to measurement questions
management dilemma A symptom of a problem or an early indication of an opportunity
management question a restatement of the manager dilemma in question form
research question the hypothesis that best states the objective of the research: the question that focuses the researcher attention
Investigative question question the researcher must answer to satisfactory answers the research question
Measurement question what participants in research are asked or what specifically is observed in a research study
Rule of thumb budgeting involves taking a fixed percentage of some criterion
Departmental or functional area budgeting allocates a portion of total expenditures in the unit to research activities.
task budgeting selects specific research project to support on an ad hoc basis.
Ex post Facto Evaluation If there is any measurement of the value or research, it is usually an after-the-fact event.
prior or intern evaluation proposal to conduct, but neither it cost nor its benefits are easily estimated in advance
option analysis estimate an approximate cost.
decision theory alternatives from which to choose, a rational way to approach the decision is try to asses the outcome of each action.
cenus requires that the researcher examine or count all elements in target population
sample portion of target population and the portion. represent the population
1.abstractions data are more metaphorical than real
2.verified produce same result, our data are said to be trustworthy becasue may be
3.elusive capture data, complicated by the speed at which event occur and the time-bound nature of observation.
expert interviews Interview with those knowledge about the problem or its possible solution
individual depth interviews Interview with individuals involved with problem
exploratory research the process of collecting information to formulate or refine management, research, investigate, or measurement questions.
literature search review of books as well as articles in journal or professional literature that relates to your management dilemma
primary sources original work of research or raw data without interpretation or pronouncement that represent an official opinion or positions. (in audio, video, or written transcript formats)
secondary sources are interpretations of primary data secondary information sources . ex textbook,handbook,
tertiary sources may be interpretation of a secondary source but generally are represented by indexes,bibliographic, and other finding aids
data mining discovering knowledge from database store in data marts or data warehouse. sample, explore, modify, model, assess
business data to information new step has built on previous ones.
Created by: stcalhoun2163
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