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resecrh method
chapter 4-5
| Question | Answer |
|---|---|
| Research process | step within a research study |
| Management-research question hierarchy | dilemma to measurement questions |
| management dilemma | A symptom of a problem or an early indication of an opportunity |
| management question | a restatement of the manager dilemma in question form |
| research question | the hypothesis that best states the objective of the research: the question that focuses the researcher attention |
| Investigative question | question the researcher must answer to satisfactory answers the research question |
| Measurement question | what participants in research are asked or what specifically is observed in a research study |
| Rule of thumb budgeting | involves taking a fixed percentage of some criterion |
| Departmental or functional area budgeting | allocates a portion of total expenditures in the unit to research activities. |
| task budgeting | selects specific research project to support on an ad hoc basis. |
| Ex post Facto Evaluation | If there is any measurement of the value or research, it is usually an after-the-fact event. |
| prior or intern evaluation | proposal to conduct, but neither it cost nor its benefits are easily estimated in advance |
| option analysis | estimate an approximate cost. |
| decision theory | alternatives from which to choose, a rational way to approach the decision is try to asses the outcome of each action. |
| cenus | requires that the researcher examine or count all elements in target population |
| sample | portion of target population and the portion. represent the population |
| 1.abstractions | data are more metaphorical than real |
| 2.verified | produce same result, our data are said to be trustworthy becasue may be |
| 3.elusive | capture data, complicated by the speed at which event occur and the time-bound nature of observation. |
| expert interviews | Interview with those knowledge about the problem or its possible solution |
| individual depth interviews | Interview with individuals involved with problem |
| exploratory research | the process of collecting information to formulate or refine management, research, investigate, or measurement questions. |
| literature search | review of books as well as articles in journal or professional literature that relates to your management dilemma |
| primary sources | original work of research or raw data without interpretation or pronouncement that represent an official opinion or positions. (in audio, video, or written transcript formats) |
| secondary sources | are interpretations of primary data secondary information sources . ex textbook,handbook, |
| tertiary sources | may be interpretation of a secondary source but generally are represented by indexes,bibliographic, and other finding aids |
| data mining | discovering knowledge from database store in data marts or data warehouse. sample, explore, modify, model, assess |
| business data to information | new step has built on previous ones. |