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Bus Research Methods

Chapter 1 - 8 definitions and summary questions

Evaluation research The formal, objective measurement and appraisal of the extent a given activity, project, or program has achieved its objectives or whether continuing programs are presently performing as projected.
Scientific method the way researchers go about using knowledge and evidence to reach objective conclusions about the real world.
Marketing-oriented Describes a firm in which all decisions are made with a conscious awareness of their effect on the customer.
Business intelligence the subset of data and information that actually has some explanatory power enabling effective decisions to be made.
Knowledge management the process of creating an inclusive, comprehensive, easily accessible organizational memory, which is often called the organization’s intellectual capital.
Customer relationship management the part of the DSS that addresses exchanges between the firm and its customers.
Internet a worldwide network of computers that allows users access to information from distant sources.
Proprietary business research the gathering of new data to investigate specific problems.
Pull technology consumers request information from a web page and the browser then determines a response; the consumer is essentially asking for the data.
Push technology sends data to a user’s computer without a request being made; software is used to guess what information might be interesting to consumers based on the pattern of previous responses.
Deductive reasoning the logical process of deriving a conclusion about a specific instance based on a known general premise or something known to be true.
Inductive reasoning the logical process of establishing a general proposition on the basis of observation of particular facts.
Scientific method (Part 1) a set of prescribed procedures for establishing and connecting theoretical statements about events, for analyzing empirical evidence, and for predicting events yet unknown;
Propositions statements explaining logical linkage among certain concepts by asserting a universal connection between concepts.
Hypothesis formal statement of an unproven proposition that is empirically testable.
Scientific method (Part 2) techniques or procedures used to analyze empirical evidence in an attempt to confirm or disprove prior conceptions.
Exploratory research conducted to clarify ambiguous situations or discover ideas that may be potential business opportunities.
Descriptive research describes characteristics of objects, people, groups, organizations, or environments; tries to “paint a picture” of a given situation.
Diagnostic analysis seeks to diagnose reasons for business outcomes and focuses specifically on the beliefs and feelings consumers have about and toward competing products.
Casual research allows causal inferences to be made; seeks to identify cause and effect relationships.
Pilot study a small scale research project that collects data from respondents similar to those to be used in the full study.
Focus group a small group discussion about some research topic led by a moderator who guides discussion among the participants.
Cross-functional teams employee teams composed of individuals from various functional areas such as engineering, production, finance, and marketing who share a common purpose.
Idealism a term that reflects the degree to which one bases one’s morality on moral standards.
Placebo a false experimental effect used to create the perception that some effect has been administered.
Pseudo-research conducted not to gather information for marketing decisions but to bolster a point of view and satisfy other needs.
Relativism a term that reflects the degree to which one rejects moral standards in favor of acceptability of some action. This way of thinking rejects absolute principles in favor of situation-based evaluations.
Dummy tables tables placed in research proposals that are exact representations of the actual tables that will show results in the final report with the exception that the results are hypothetical (fictitious).
Probing an interview technique that tries to draw deeper and more elaborate explanations from the discussion.
Situation analysis the gathering of background information to familiarize researchers and managers with the decision-making environment.
Case studies the documented history of a particular person, group, organization, or event.
Ethnography represents ways of studying cultures through methods that involve becoming highly active within that culture.
Focus group interview an unstructured, free-flowing interview with a small group of around six to ten people. Focus groups are led by a trained moderator who follows a flexible format encouraging dialogue among respondents
Grounded theory (Part 1) represents an inductive investigation where the researcher poses questions about information provided by respondents or taken from historical records;
Hermeneutics an approach to understanding phenomenology that relies on analysis of texts through which a person tells a story about him or herself.
Grounded theory (Part 2) the researcher asks the questions to him/herself and repeatedly questions the responses to derive deeper explanations.
6. Participant-observation ethnographic research approach where the researcher becomes immersed within the culture he or she is studying and draws data from his or her observations.
7. Phenomenology a philosophical approach to studying human experiences based on the idea that human experience itself is inherently subjective and determined by the context in which people live.
8. Qualitative business research research that addresses business objectives through techniques that allow the researcher to provide elaborate interpretations of phenomena without depending on numerical measurement; its focus is on discovering true inner meanings and new insights.
1. Data mining the use of powerful computers to dig through volumes of data to discover patterns about an organization’s customers and products; applies to many different forms of analysis.
2. Model building the use of secondary data to help specify relationships between two or more variables; can involve development of descriptive or predictive equations.
3. Neural networks a form of artificial intelligence in which a computer is programmed to mimic the way the human brains process information.
4. Secondary data data that have been previously collected for some purpose other than the one at hand.
Created by: cgg244



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