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Marketing Priciples
| Question | Answer |
|---|---|
| 3 things included with product | 1. when to make or sell 2. how much 3. quality |
| 3 things related to place | 1. where to sell 2. level of intesity 3. storage |
| 3 things related to price | 1. pricing method 2. stratigies 3. competition |
| 3 things related to promotion | 1. Advertisment 2. personal selling 3. visual merchandising |
| different markets | Consumer market & Industrial market |
| business's percentage of total sales volume generated by all competitors in a market | Market share |
| Buys product | customer |
| use the product | consumer |
| how businesses' segment a market | Certain characteristics |