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CIS CH6
CIS CH6 The Web, E-Commerce, and M-Commerce
| Question | Answer |
|---|---|
| 4 categories of primary web goals | inform or entertain the audience, influence the audience, sell products or services, and facilitate offline relationships |
| infomediary | focuses on informing visitors and empowering them w/ aggregated info about products from different suppliers |
| e-marketplace | A website that facilitates transactions by bringing together buyers and sellers from all over the world |
| business to consumer (B2C) | E-commerce relationship in which businesses offer products for online sale to consumers. Ex. Bizrate/ expedia - suppliers post wares and consumers compare. |
| business to business (B2B) | E-commerce relationship in which businesses can buy and sell products or services online to one another. Ex. E-marketplaces to compare wholesale. |
| consumer to consumer (C2C) | E-commerce relationship in which individual consumers can buy and sell to one another over the internet. Ex. eBay, Craigslist |
| consumer to business (C2B) | E-commerce relationship in which individual consumers can sell products or services to businesses. Ex. Amazon blogger fee. |
| protocol identifier | Ex Identifies the protocol that will be used to connect to the address following the forward slashes. |
| registered domain name | Ex. www.etrade.com; maps to the unique IP address of the destination location. |
| top-level domain | Ex. .com, .gov, .mil; Indicates the type of organization or the country of origin. New 2011 rules clear way for using brand names, cities, or general keywords as well. |
| .com | commercial |
| .edu | education |
| .org | nonprofits |
| .gov | US federal government |
| .ca | Canada |
| .de | Germany |
| .cn | China |
| .tn | Tunisia |
| filename | specifies a particular web page within a site |
| port | directs the connection to a specific port on the server. If absent, the default port (80) is used. |
| uniform resource locator (URL) | The unique global address for a web page or other resource on the Internet |
| Domain Name System (DNS) | The hierarchical naming system that maps a more memorable URL to the actual IP address |
| hypertext transfer protocol ( | A URL component that specifies the resource is a web page containing code the browser can interpret and display |
| file transfer protocol (ftp://) | A URL component that indicates the resource is a file to be transferred. |
| Internet Corporation for Assigned Names and Numbers (ICANN) | the nonprofit org charged w/ overseeing the Internet's naming system, establishing policies, and resolving disputes. |
| hierarchical website architecture | website structure in which the top-level home page contains links to second-level pages, which then link to further relevant pages |
| multidimensional website architecture | website structure w/ multiple links to pages at all levels, allowing visitors multiple paths through the site |
| sequential website architecture | website structure that guides visitors step by step through a transaction, survey, or learning module. |
| elements of website usability: ease of learning | to what extent can a user accomplish simple tasks on the first visit |
| elements of a website usability: efficiency | after learning the sit's basic design, how quickly and efficiently can a user perform tasks |
| elements of a website usability: memorability | when a user returns to the site after a period of time, how much effort does it take to regain the same level of proficiency |
| elements of a website usability: error rates | how many mistakes do users make when they attempt to accomplish a task, and how easy is it to recover from those mistakes |
| elements of a website usability: satisfaction level | how do users rate their experiences on the site? Do they describe it as pleasant and satisfying, or frustrating? |
| tips for effective user interface design | keep it structured, keep it simple, keep users informed, be forgiving of errors, and avoid distractions. |
| usability | the ease with which a person can accomplish a goal using some tool, such as a website, a mobile phone, or a kiosk. |
| web accessibility | how easily people w/ disabilities can access and use web resources |
| assistive technologies | devices and software that help ppl w/ disabilities, such as screen readers for the visually impaired. |
| web browser | software application that retrieves, interprets, and displays web resources |
| hypertext markup language (HTML) | original language used to create web pages; HTML specifies the web page's format using tags in angle brackets that browsers can interpret and put into reader-friendly output. |
| JavaScript | A language used to add interactivity to web pages |
| AJAX | mix of technologies that builds on JavaScript and draws on live data to create interactive online displays |
| World Wide Web Consortium (W3C) | An international body that establishes & publishes standards for programming languages used to create software for the web |
| content management system | software used to manage digital content in collaborative environments. The web content mgmt system supports teams that develop & maintain websites. |
| cascading style sheets (CSS) | part of a website template that controls the fonts, colors, and styles that appear when an editor identifies some text as a page heading, a paragraph title, or some other style. |
| e-commerce | buying and selling of goods & services over the Internet or other networks, encompassing financial transactions btw businesses, consumers, governments, or nonprofits. |
| shopping cart software | computer software that tracks purchases as customers navigate an e-commerce site and click "add to cart" as they go. Software tallies purchase, calculates taxes based on customer location, computes shipping costs, & posts discount if enter valid code |
| payment gateway | An e-commerce application that facilitates online shopping by mediating the interconnections to the merchant's bank, the bank or other entity that issued card, & then back to original website to approve/ decline purchase |
| Mobile app website details | higher cost, best for interactive games, use regularly, performs complex calculations, use app w/o internet connection, easier to delete |
| Mobile-friendly website details | lower cost, customers don't download anything, accessible across many different devices, can find website w/ search engine, easier to update, can't be deleted |
| mobile commerce (m-commerce) | use of wireless, mobile devices to conduct e-commerce |
| near field communication (NFC) | A set of standards that supports communication btw mobile devices when the 2 are very near one another |
| search engine optimization (SEO) | an Internet marketing strategy used to increase the quantity and quality of traffic from search engines, often by improving the site's position in result lists |
| tag cloud | visual depiction of keywords related to the search, with font size and position indicating relevance. |
| click-through rate (CTR) | metric used to assess the impact of an online ad; computed as the # of visitors who click on the ad divided by the # of impressions. |
| cookie | small text file left on a website visitor's hard drive that is used to personalize the site for the visitor, or track web activities |
| third-party cookies | small text files that a website leaves on a visitor's computer that are not deposited by the site being visited; used by ad networks to track customer behavior across all their client websites |
| crowdsourcing | delegating tasks to large diffuse groups or communities who often volunteer their contributions |
| The Internet is this type of technology | disruptive |
| types of website site information architecture | hierarchical, multidimensional, flat, or sequential |
| software development for websites starts with | HTML, the programming language used to format web pages |
| latest version of HTML & what it does | HTML 5, reduces problems for web developers, reduces need for browser plug-ins like Flash, & adds new features for mobile devices |
| Media-rich and interactive websites are created with other programming tools like... | JavaScript, AJAX, Flash, & programming languages that interface w/ back-end databases. |
| web content management systems enable teams... | to work together on a website, offering simple ways to format content & providing support for version control and other features |
| critical element in e-commerce | trust |
| s-commerce | social commerce, taps into engaging friends for brand trust |
| web 2.0 | represents the current generation of web capabilities, which rely particularly on crowdsourcing & collective intelligence, expanded data sources, & input from sensors. |
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kld0519
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