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CIS CH6 The Web, E-Commerce, and M-Commerce

4 categories of primary web goals inform or entertain the audience, influence the audience, sell products or services, and facilitate offline relationships
infomediary focuses on informing visitors and empowering them w/ aggregated info about products from different suppliers
e-marketplace A website that facilitates transactions by bringing together buyers and sellers from all over the world
business to consumer (B2C) E-commerce relationship in which businesses offer products for online sale to consumers. Ex. Bizrate/ expedia - suppliers post wares and consumers compare.
business to business (B2B) E-commerce relationship in which businesses can buy and sell products or services online to one another. Ex. E-marketplaces to compare wholesale.
consumer to consumer (C2C) E-commerce relationship in which individual consumers can buy and sell to one another over the internet. Ex. eBay, Craigslist
consumer to business (C2B) E-commerce relationship in which individual consumers can sell products or services to businesses. Ex. Amazon blogger fee.
protocol identifier Ex Identifies the protocol that will be used to connect to the address following the forward slashes.
registered domain name Ex. www.etrade.com; maps to the unique IP address of the destination location.
top-level domain Ex. .com, .gov, .mil; Indicates the type of organization or the country of origin. New 2011 rules clear way for using brand names, cities, or general keywords as well.
.com commercial
.edu education
.org nonprofits
.gov US federal government
.ca Canada
.de Germany
.cn China
.tn Tunisia
filename specifies a particular web page within a site
port directs the connection to a specific port on the server. If absent, the default port (80) is used.
uniform resource locator (URL) The unique global address for a web page or other resource on the Internet
Domain Name System (DNS) The hierarchical naming system that maps a more memorable URL to the actual IP address
hypertext transfer protocol ( A URL component that specifies the resource is a web page containing code the browser can interpret and display
file transfer protocol (ftp://) A URL component that indicates the resource is a file to be transferred.
Internet Corporation for Assigned Names and Numbers (ICANN) the nonprofit org charged w/ overseeing the Internet's naming system, establishing policies, and resolving disputes.
hierarchical website architecture website structure in which the top-level home page contains links to second-level pages, which then link to further relevant pages
multidimensional website architecture website structure w/ multiple links to pages at all levels, allowing visitors multiple paths through the site
sequential website architecture website structure that guides visitors step by step through a transaction, survey, or learning module.
elements of website usability: ease of learning to what extent can a user accomplish simple tasks on the first visit
elements of a website usability: efficiency after learning the sit's basic design, how quickly and efficiently can a user perform tasks
elements of a website usability: memorability when a user returns to the site after a period of time, how much effort does it take to regain the same level of proficiency
elements of a website usability: error rates how many mistakes do users make when they attempt to accomplish a task, and how easy is it to recover from those mistakes
elements of a website usability: satisfaction level how do users rate their experiences on the site? Do they describe it as pleasant and satisfying, or frustrating?
tips for effective user interface design keep it structured, keep it simple, keep users informed, be forgiving of errors, and avoid distractions.
usability the ease with which a person can accomplish a goal using some tool, such as a website, a mobile phone, or a kiosk.
web accessibility how easily people w/ disabilities can access and use web resources
assistive technologies devices and software that help ppl w/ disabilities, such as screen readers for the visually impaired.
web browser software application that retrieves, interprets, and displays web resources
hypertext markup language (HTML) original language used to create web pages; HTML specifies the web page's format using tags in angle brackets that browsers can interpret and put into reader-friendly output.
JavaScript A language used to add interactivity to web pages
AJAX mix of technologies that builds on JavaScript and draws on live data to create interactive online displays
World Wide Web Consortium (W3C) An international body that establishes & publishes standards for programming languages used to create software for the web
content management system software used to manage digital content in collaborative environments. The web content mgmt system supports teams that develop & maintain websites.
cascading style sheets (CSS) part of a website template that controls the fonts, colors, and styles that appear when an editor identifies some text as a page heading, a paragraph title, or some other style.
e-commerce buying and selling of goods & services over the Internet or other networks, encompassing financial transactions btw businesses, consumers, governments, or nonprofits.
shopping cart software computer software that tracks purchases as customers navigate an e-commerce site and click "add to cart" as they go. Software tallies purchase, calculates taxes based on customer location, computes shipping costs, & posts discount if enter valid code
payment gateway An e-commerce application that facilitates online shopping by mediating the interconnections to the merchant's bank, the bank or other entity that issued card, & then back to original website to approve/ decline purchase
Mobile app website details higher cost, best for interactive games, use regularly, performs complex calculations, use app w/o internet connection, easier to delete
Mobile-friendly website details lower cost, customers don't download anything, accessible across many different devices, can find website w/ search engine, easier to update, can't be deleted
mobile commerce (m-commerce) use of wireless, mobile devices to conduct e-commerce
near field communication (NFC) A set of standards that supports communication btw mobile devices when the 2 are very near one another
search engine optimization (SEO) an Internet marketing strategy used to increase the quantity and quality of traffic from search engines, often by improving the site's position in result lists
tag cloud visual depiction of keywords related to the search, with font size and position indicating relevance.
click-through rate (CTR) metric used to assess the impact of an online ad; computed as the # of visitors who click on the ad divided by the # of impressions.
cookie small text file left on a website visitor's hard drive that is used to personalize the site for the visitor, or track web activities
third-party cookies small text files that a website leaves on a visitor's computer that are not deposited by the site being visited; used by ad networks to track customer behavior across all their client websites
crowdsourcing delegating tasks to large diffuse groups or communities who often volunteer their contributions
The Internet is this type of technology disruptive
types of website site information architecture hierarchical, multidimensional, flat, or sequential
software development for websites starts with HTML, the programming language used to format web pages
latest version of HTML & what it does HTML 5, reduces problems for web developers, reduces need for browser plug-ins like Flash, & adds new features for mobile devices
Media-rich and interactive websites are created with other programming tools like... JavaScript, AJAX, Flash, & programming languages that interface w/ back-end databases.
web content management systems enable teams... to work together on a website, offering simple ways to format content & providing support for version control and other features
critical element in e-commerce trust
s-commerce social commerce, taps into engaging friends for brand trust
web 2.0 represents the current generation of web capabilities, which rely particularly on crowdsourcing & collective intelligence, expanded data sources, & input from sensors.
Created by: kld0519