Busy. Please wait.
or

show password
Forgot Password?

Don't have an account?  Sign up 
or

Username is available taken
show password

why


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.
We do not share your email address with others. It is only used to allow you to reset your password. For details read our Privacy Policy and Terms of Service.


Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
Don't know
Know
remaining cards
Save
0:01
To flip the current card, click it or press the Spacebar key.  To move the current card to one of the three colored boxes, click on the box.  You may also press the UP ARROW key to move the card to the "Know" box, the DOWN ARROW key to move the card to the "Don't know" box, or the RIGHT ARROW key to move the card to the Remaining box.  You may also click on the card displayed in any of the three boxes to bring that card back to the center.

Pass complete!

"Know" box contains:
Time elapsed:
Retries:
restart all cards
share
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

7.01

study stack

QuestionAnswer
Advertising Any paid form of nonpersonal presentation of ideas, goods, or services
Customers The people who buy goods and services
Durable goods Tangible items that should last a long time
Economy The system in which people make and spend their incomes
Feature A fact about or characteristic of a product
Goods Tangible objects and materials
Marketing The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Marketing concept A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals
Nondurable goods Tangible items that are consumed within a short time
Personal selling The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
Planning The management function of deciding what will be done and how it will be accomplished
Pricing A marketing function that involves determining and adjusting prices to maximize return and meet customers’ perceptions of value
Producers The people who make or provide goods and services
Product Marketing element referring to what goods, services, or ideas a business will offer its customers
Publicity Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
Sales promotion Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases
Services Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
Societal marketing concept A philosophy of conducting business which involves creating and marketing products that benefit individual customers as well as contribute to the good of society as a whole
Standard of living The general conditions in which people live; quality of life
Created by: stephenreese