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Unit #1 & #2
Unit #1 & #2 marketing managment honors jake brown
| Question | Answer |
|---|---|
| Customers are more likely to spend a lot of time evaluating several options before buying a product when: | the product is expensive. |
| When customers have low involvement with a product and there is little difference among brands, what type of buying behavior are they exhibiting? | Basic |
| Complex buying behavior is most likely involved when the customer is purchasing: | a car. |
| If a business lowers the price of a product for the purpose of taking business away from competitors, the result of this action often is a(n): | decrease in cost |
| Morgan Health Supply Company wants to expand its product line this year. It uses its budget surplus to invest in new products rather than to remodel its offices. This is an example of which positive action companies should take: | provide excellent customer service |
| Technological advances can help companies provide more customer service with fewer employees, but why must the companies be careful? | Computers and telephones break down regularly |
| What type of buying behavior involves low customer involvement, significant brand awareness, and a desire for change? | Risk-taking |
| The financial component of a marketing plan helps a business to compare the projected costs of implementing the plan with the expected: | expenses. |
| What type of information do businesses include in their marketing plans? | Payroll systems |
| One of the main reasons for developing a marketing plan is to identify the strategies necessary to achieve the marketing: | mix. |
| What is Credible? | provides true information |
| What is Transparent? | fully disclosed and accurate |
| What is Understandable? | logical, makes sense to readers |
| What is Comparable? | information can be measured and reported in a similar manner to other businesses. |
| What is Reliable? | gives the same result each time, presents what really happened. |
| What Does CEO Stand for? | (Chief Executive Officer) |
| What Does CFO Stand for? | (Chief Financial Officer) |
| What is a Trend? | The direction in which something is moving. |
| What is a Balance Sheet? | Provides info about what a company owns as well as what it owes to other parties. |
| What is a Income Statement? | Summary of a business’s income and expenses over a period of time |
Created by:
jakebrown1211
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