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AOHT HM Lesson 11

TermDefinition
advertising spot Commercial or advertisement.
broadcast media Sources of entertainment and information distributed by wired and wireless radio and television stations, sound and video recordings, and the mobile Internet.
cost per exposure Cost per amount of selling information to which the prospective customer is exposed.
drive time The hours when the most commuters are in their cars. During drive time, radio advertising costs more because of increased listenership.
jingle A short song used in a commercial, usually mentioning a brand or product benefit.
prime time The part of a radio or television schedule expected to attract the largest audience.
Created by: rileygrubb
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