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2.06 Vocab

QuestionAnswer
primary data data obtained for the first time and used specifically for the particular problem or issue under study
secondary data data that has already been collected for some purpose other than the current study
survey method research technique in which information is gathered from people the use of surveys or questionaire
personal interview involves questioning people face to face
focus group interview involves eight to twelve people who are brought together to evaluate a product, design, or strategy under the direction of a skilled moderator
telephone interview quick, efficient and relatively inexpensive
mail survey relatively inexpensive way to reach a large audience
observation method research technique in which the actions of people are watched and recorded either by cameras or observers
reliability exists when a research technique produces nearly results in repeated trials
validity exists when the questions asked measure what was intended to be measured
yes/no questions only gives two options, should only be used when asking for a response on one issue
rating scale questions variety of questions used such as very satisfied to very dissatisfied
level of agreement questions used to assess attitudes or opinions
mystery shopper researcher who poses as a customer
internet survey includes wide open polls, anybody can answer polls, invitation only survey ,password protected research sites and internet
2.06 Objective OBJECTIVE: 2.06 Understand data-collection methods for the research issue
Created by: MayaBoynes
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