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2.06 vocabulary

TermDefinition
primary data data obtained for the first time and used specifically for the particular problem or issue under study
survey method a research technique in which information is gathered from people through the use of surveys or questionares
personal interveiw involves questioning people face to face
telephone interview asking people questions over the phone
mail survey relitivley inexpensive but theres only a 10%return rate
observation method a research technique in which the actions of people are watched and recorded either by cameras or observers
reliability exists when a research technique
validity exists when the questions asked measure what was intended to be measured
yes/no questions
secondary data data that has already been collected for some purpose other than the current study
rating scale questions
level of agreement questions
mystery shopper
internet survey
Created by: kristenp51
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