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Product Planning Fla
Flash Cards on Product Planning/Service Mix
| Question | Answer |
|---|---|
| What is the Definition of Product Positioning? | It is the efforts that a business makes to identify a place or idem to sell in its marketplace |
| What are the Six Steps in Developing New Products? | -Generate Ideas -Screen Ideas -Develop a business proposal -Test the Product with consumers. -Introduce the product -Evaluate customer apperence |
| What are Line Extensions? | They are the adding of new product lines, idem , or services |
| What are the Six Product Modifications? | -New and Different variations -Formulations -Colors -Styles -Features -Sizes |
| What are the Six reasons for deleting a product line? | -Obsolescence -Loss of Appeal -Changes in company objectives -Replacements with new products -lack of product -Conflict with other products in the line |
| What is a Product Bundling? | Multiple Products or components packaged together in a bundle |
| What is Price Bundling? | When two or more similar products are placed on sale for one package price. |
| What is a Brand? | Name, Design, or Symbol, that identifies the product of the company |
| What is a Brand Mark? | Unique Symbol, Design, Color, or Lettering |
| What is Trade Name? | Identifies the company of a particular corporation. |
| What is Trade Character? | A Personified Brand mark |
| What is a Trade Mark | Word, Name, Symbol, Sound, Device, or Combination that has been given legal protection by the federal government |
| What are the Four Product Opportunities? | -Change in Life Cycles -Change in technology -Change in Market/Society -Change in Economy |
| What are the Four market research? | -Surveys -Focus groups -Sales record -Competitors |
| What are the Five Product Life Cycle? | -Introduction -Growth -Maturity -Decline -Delete or Reinvent |
| what are the Three Product Development? | -Re positioned -Improved -Brought in a new, size, flavor, and package |
| What are Product Planning? | The Decisions made about what features should be used in selling of a business |
| the decisions that relate to Product planning? | -packaging -labeling -warrenties -product mix -boarding -guarantees |
| What are Product line? | A group of closely related products manufactured and sold |
| What is Product Idem? | A specific model brand or size of a product within a product line |
| What is Product width? | the number of different products lines a business manufactures on sales |
| What is Product Depth? | The number of product idem in a product line |
Created by:
Jomanbill
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