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Key Terms PoBF 1.04

ADVOCACY Word-of-mouth advertising, strategies, and referrals from a business’s current customers to its potential customers.
AFFIRMATION A positive statement about a present or desired strength; something you want to accept, incorporate, or develop.
AFRICAN AMERICAN Black American whose ancestors came from Africa.
AGE The number of years a person has lived.
AGED PRODUCT A product whose quality has been improved by allowing it to sit for a period of time, e.g., lumber, cheese.
ACTUARY A person who assesses risk using statistical analysis and helps design policies to minimize the cost of that risk.
ADAPTABILITY Flexibility; the ability to adjust to changing conditions.
ADJUST To fit; to adapt yourself effectively to a particular set of circumstances.
ADVERTISEMEN Any paid form of non-personal presentation of ideas, goods or services.
ADVERTISING Any paid form of non-personal presentation of ideas, images, goods, or services
Created by: drakon0130