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Marketing Ch 18

QuestionAnswer
analogous Green, yellow-green, and yellow are known as adjacent ______ colors because they are next to each other in the color wheel.
architectural The store IKEA provides many _____ displays that show model kitchens, bedrooms, and living rooms.
colors A new retail clothing store whose target market is girls, ages 14-21 should use strong ______ and bright lighting to attract customers.
complementary found on opposite sides of a color wheel, create contrast
curved A shoe store owner wants a display that emphasizes the comfort and freedom of movement of certain shoes. To create this effect, a visual merchandiser should integrate what type of lines into the display?
customer store space that is devoted to lounges, restaurants, and seating areas is called ____ space
display the visual and artistic aspects of presenting a product
fixture a display case, counter, or bench
focal point a spot that attracts attention first
identity the storefront projects a brand ___ and distinguishes a store from its competitors
image The primary purpose of visual merchandising is to coordinate all of a business’s physical elements in order to project a particular ______ to customers.
interior display shows merchandise, provides customers with information
lighting can be stronger than store lighting and won't cause a glare on merchandise
maintenance Cleaning and repairs are essential for display _____ so that displays look attractive to customer
mannequins ___ are considered valuable tools for enhancing the shopping experience
marquee the sign showing a business's name
motion is an artistic display element that is very popular for holiday and children’s merchandise displays that should be used sparingly.
POPs stand-alone structures that serve as promotion devices
proportion Relationship between and among objects in an arrangement
realistic Score Sporting Goods always has a display with mannequins engaged in actual season-appropriate sports. What type of setting is this?
related-merchandise An elaborate display of utensils and various pans needed for cooking a Thanksgiving meal would be what type of display?
security Entrances to stores should promote customer convenience and assist in store _____.
selling Visual merchandising is not a form of personal ____ because its artistic aspects focus on the customer's emotional buying motives.
selling space What part of the store layout includes the aisles?
shape the physical outline of a display
storefront combination of entrances, window awnings, and other exterior building characteristics
triangle to create a focal point and keep the customer's eye moving up and center, a ____ is a good geometric shape for a display
Created by: apeake
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