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Marketing Ch 18
| Question | Answer |
|---|---|
| analogous | Green, yellow-green, and yellow are known as adjacent ______ colors because they are next to each other in the color wheel. |
| architectural | The store IKEA provides many _____ displays that show model kitchens, bedrooms, and living rooms. |
| colors | A new retail clothing store whose target market is girls, ages 14-21 should use strong ______ and bright lighting to attract customers. |
| complementary | found on opposite sides of a color wheel, create contrast |
| curved | A shoe store owner wants a display that emphasizes the comfort and freedom of movement of certain shoes. To create this effect, a visual merchandiser should integrate what type of lines into the display? |
| customer | store space that is devoted to lounges, restaurants, and seating areas is called ____ space |
| display | the visual and artistic aspects of presenting a product |
| fixture | a display case, counter, or bench |
| focal point | a spot that attracts attention first |
| identity | the storefront projects a brand ___ and distinguishes a store from its competitors |
| image | The primary purpose of visual merchandising is to coordinate all of a business’s physical elements in order to project a particular ______ to customers. |
| interior display | shows merchandise, provides customers with information |
| lighting | can be stronger than store lighting and won't cause a glare on merchandise |
| maintenance | Cleaning and repairs are essential for display _____ so that displays look attractive to customer |
| mannequins | ___ are considered valuable tools for enhancing the shopping experience |
| marquee | the sign showing a business's name |
| motion | is an artistic display element that is very popular for holiday and children’s merchandise displays that should be used sparingly. |
| POPs | stand-alone structures that serve as promotion devices |
| proportion | Relationship between and among objects in an arrangement |
| realistic | Score Sporting Goods always has a display with mannequins engaged in actual season-appropriate sports. What type of setting is this? |
| related-merchandise | An elaborate display of utensils and various pans needed for cooking a Thanksgiving meal would be what type of display? |
| security | Entrances to stores should promote customer convenience and assist in store _____. |
| selling | Visual merchandising is not a form of personal ____ because its artistic aspects focus on the customer's emotional buying motives. |
| selling space | What part of the store layout includes the aisles? |
| shape | the physical outline of a display |
| storefront | combination of entrances, window awnings, and other exterior building characteristics |
| triangle | to create a focal point and keep the customer's eye moving up and center, a ____ is a good geometric shape for a display |
Created by:
apeake
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