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Propaganda
Study for 7th hour test.
Question | Answer |
---|---|
Emotional Words | Words that leave us with positive feelings are used to describe a product, person, or idea. |
Testimonial or Endorsement | A famous person endorses an idea, a product, a candidate and implies the person uses it and we should to. |
Evidence Claims | Facts and figures- statistics to prove superiority. Magic ingredients- suggests some miraculous discovery makes product exceptionally effective. Hidden fears- suggests that user is safe from danger. |
Plain folks appeal | This idea product or person is associated with normal, everyday people and activities. |
Bandwagon | Everybody is doing this. Join the crowd! You must join to fit in. |
Transfer | Symbols, quotes, or images of famous people are used to convey a message to make you think you can be just like them. |
Cute celebrity | Target younger audiences. Often use cartoons to sell a product. |
Glittering Gernerality | Admired words like truth, democracy, beauty, timeless inspire positive feelings for a person, idea, or product. |
Name calling | A negative word or feeling is attached to an idea, product, or person implying that we should not be interested. |
Scare tactics (appeals to fear) | Tells us something to make us afraid. Suggests that the product or person will save us from danger. |