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Study for 7th hour test.

Emotional Words Words that leave us with positive feelings are used to describe a product, person, or idea.
Testimonial or Endorsement A famous person endorses an idea, a product, a candidate and implies the person uses it and we should to.
Evidence Claims Facts and figures- statistics to prove superiority. Magic ingredients- suggests some miraculous discovery makes product exceptionally effective. Hidden fears- suggests that user is safe from danger.
Plain folks appeal This idea product or person is associated with normal, everyday people and activities.
Bandwagon Everybody is doing this. Join the crowd! You must join to fit in.
Transfer Symbols, quotes, or images of famous people are used to convey a message to make you think you can be just like them.
Cute celebrity Target younger audiences. Often use cartoons to sell a product.
Glittering Gernerality Admired words like truth, democracy, beauty, timeless inspire positive feelings for a person, idea, or product.
Name calling A negative word or feeling is attached to an idea, product, or person implying that we should not be interested.
Scare tactics (appeals to fear) Tells us something to make us afraid. Suggests that the product or person will save us from danger.
Created by: poindextere



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