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B&F 1.01
| Term | Definition |
|---|---|
| Controllers | Take-charge and want control of themselves, others, and situations. Task oriented, drivers and are only focused on the end goal. |
| Collaborators | Easy-going, relationship oriented, and enjoy working with people to work towards a consensus. |
| Analyzers | Detail-oriented, logical thinkers who analyze others and situations. Work best alone to come up with solutions, and therefore may take more time to make a decision and take action. |
| Socializers | Outgoing, thrive on change and enjoy meeting people. They get their energy from others and therefore work best when brainstorming with others to make a decision and take action. |
| Research | One way to ensure that you know your target audience in business communications is to thoroughly ________ your audience beforehand. |
| Needs | Knowing your target audience involves knowing specific ______ of the audience and not just the message you want to convey. |
| Formative evaluation | Determines who needs the communication program/intervention, how great the need is, and what can be done to best meet the need. Involves audience research and informs audience segmentation and marketing mix (4 P's) strategies. |
| Outcome evaluation | Measures effect and changes that result from the campaign. Investigates to what extent the program/method is achieving goal. |
| Be prepared | Some people will not agree with your opinions so prepare to answer questions. |
| Thank any critics | |
| Practice | |
| Control your body language | |
| Accept any criticism |
Created by:
jj_morris
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