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MWD Vocabulary

Final Exam Review

TermDefinition
Visual Hierarchy An arrangement of text in a graduated series to help readers scan and know where to enter and exit the text
Target Audience A particular group of people, identified as the intended recipient of an advertisement
Kerning The horizontal spacing between all the characters in a large block of text
Positive Space The length, width, and depth of objects
Negative Space The distance between objects that gives a design breathing room; "white space"
Nameplate A banner on the front of a document that identifies the publication and usually includes the name of the publication, logo, and/or motto
Infographic A graphical representation of information or data intended to present complex information quickly and clearly
Jumpline The line at the end of a continuing article that tells the reader which page to refer to for the rest of the article
Compression How an image is saved in order to reduce the file size
Raster Graphics Images composed of grids and pixels that have a fixed resolution
Vector Graphics Composed of mathematical formulas that define lines, shapes and curves that can be layered and combined to create images
Meta Graphics Graphic that can contain both vector and raster data
Artboard The area of the illustration that contains the printable part of your work
Anchor Point Basic components of paths; appears at the start and end of every path or where it changes directions
Beizer A curved segment of a path that uses handles to control the shape of the curve
Sampling Process used to convert analog sound waves into digital data to be used by computers
Uniform Resource Locator The address used for locating a document on the web
Hypertext Transport Protocol The underlying protocol for how content is communicated on the web
Domain Name System Internet service that translates domain names into IP addresses (DNS)
Open Standard A standard that is publicly available and has various rights to use associated with it
Created by: lwalston201
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