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Sports&Ent10
Question | Answer |
---|---|
Media | The methods used for communicating or transmitting messages |
Break Even | Costs and expenses equal to income revenues |
Entertainment Marketing | The process of developing, promoting, and distributing products, or goods and services, to satisfy customers' needs and wants through entertainment, or any diversion, amusement, or method of occupying time. |
Fads | A short-term popular trend, style, product, or service. |
Discretionary Income | Money left to spend after necessary expenses are paid |
Opportunity Cost | The loss of the opportunity that is passed up in order to receive something in exchange |
Market Concept | Idea that organizations need to satisfy their customers while also trying to reach their organizations's goals. |
Cross Selling | The strategy of pushing new products to current customers based on their past purchases. |