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Sports&Ent10

QuestionAnswer
Media The methods used for communicating or transmitting messages
Break Even Costs and expenses equal to income revenues
Entertainment Marketing The process of developing, promoting, and distributing products, or goods and services, to satisfy customers' needs and wants through entertainment, or any diversion, amusement, or method of occupying time.
Fads A short-term popular trend, style, product, or service.
Discretionary Income Money left to spend after necessary expenses are paid
Opportunity Cost The loss of the opportunity that is passed up in order to receive something in exchange
Market Concept Idea that organizations need to satisfy their customers while also trying to reach their organizations's goals.
Cross Selling The strategy of pushing new products to current customers based on their past purchases.
Created by: lamaykat
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