Busy. Please wait.

show password
Forgot Password?

Don't have an account?  Sign up 

Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.
We do not share your email address with others. It is only used to allow you to reset your password. For details read our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
Didn't know it?
click below
Knew it?
click below
Don't know (0)
Remaining cards (0)
Know (0)
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Marketing Research

Marketing Research Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and service
Marketing Information System A set of procedures and methods for the regular, planned collection, analysis, and presentation of information for use in making management decisions
Observation method a method of data collection in which the situation of interest is watched and the relevant facts, actions, or behaviors recorded.
Primary data The information collected specifically for the purpose of the investigation at hand
Quantitative research research that uses numerical analysis. In essence, this approach reduces the data into numbers.
Qualitative research Data-gathering techniques that are focused on the significance of observations made in a study rather than the raw numbers themselves
Reliability Determines how consistently an instrument yields similar results under varying conditions. If a measure has high reliability, it yields consistent results.
Secondary Data The statistics not gathered for the immediate study at hand but for some other purpose.
Validity The degree to which the instrument measures what it’s supposed to measure.
Focus Group - A personal interview conducted among a small number of individuals simultaneously; the interview relies more on group discussion than on a series of directed questions to generate data. It is also called group in-depth interview.
Created by: Justin Jackson



Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!

"Know" box contains:
Time elapsed:
restart all cards