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Retail Mkt-Final

Chapter 2

MERCHANDISE OFFERING: Variety (breath) and Assortment (depth)
VARIETY [BREATH OF MERCHANDISE]: Wide vs narrow- the number of merchandise categories
ASSORTMENT [DEPTH OF MERCHANDISE]: Deep vs shallow- the number of items in a category (SKU):stock keeping unit
SERVICE vs MERCHANDISE RETAILERS: [4 IMPORTANT CHARACTERISTICS OF SERVICES] 1)Intangibility-problems in evaluating service quality 2)Simultaneous Production & Delivery-importance of service provider 3)Perishability-no inventory, must fill capacity 4)Inconsistency of offering-not identical every time
Created by: clmartinez13

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