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Marketing Chap1

14 Edition Kotler

QuestionAnswer
________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange Marketing
________ is human needs as shaped by individual personality and culture wants
When backed by buying power, wants become ________. Demands
A (n) ________ is some combination of products, services, information, or experiences offered to consumers to satisfy a need or want Market offering
Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs? Marketing myopia
________ is the act of obtaining a desired object from someone by offering something in return. Exchange
A (n) ________ is the set of actual and potential buyers of a product. Markets
Is the idea that consumers will favor products that are available or highly affordable? Production concept
Created by: mukhtiar
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