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Marketing
Quiz Tomorroe
| Question | Answer |
|---|---|
| What is Ethics? | the art and science of determining good and bad moral behavior |
| What is Marketing? | The science and art of exploring and delivering value |
| Marketing Ethics | and area that deals with the moral principles behind marketing |
| Why we need ethics in marketing | to build a good image about the organization i the end of the - customers - employees - stakeholders - shareholders |
| 4P's of marketing | product and packaging price placing promotion |
| Ethics | product quality |
| Reiability | refers probability that the product will function as the consumer expects |
| saftey | claims of products refers to the degree risk associated with using the product; the seller has a moral duty to provide a product whose uses involve no greater risk than the seller communications |
| price fixing | when competitors agree on certain price rangers within which they set their ow prices |
| Price Skimming | price is set for trend setters people who are willing to pay a higher price |
| price discrimination | offering one person one price and another person a different price |
| variable pricing | a pricing strategy where business offer varying prices at different locations or points of sale |
| predatory pricing | the act of setting low prices in an attempt to eliminate the competitio |
| supra competitive pricing | pricing above what can be sustained in the Market |
| ethics - placing/distribution | the practice brands into non-advertising media a way of linking the brand with the entertainment |
Created by:
heather.52
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