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BHstudystack#1

16 P8 BH ST#1

QuestionAnswer
Marketing is a? Process
A product is a? good or service
The 4 P's of marketing ? product, price, promote and place
price in marketing ? cost of goods, profit
What is involved with promoting a product ? Personal selling, public relations, advertising and sales promo
sales promo what's in it? coupon, Sample and product placement
Personal selling ? 1:few more money
3 things promoting does? Inform persuade remind
the 4 market segments? Demographic, geographic ,psychographic and behavioral
What is demographic? measurable: age gender income
what is geographic ? location, area, climate
what is psychographic ? interests, activities, values
what is behavioral? rate of use
What do you data mine for? target location habits purchases trends
how do you use the data you got? improve and create new options
When you make a quality product what lacks? amount
when you make a lot very cheap it lacks? quality
primary data? collected by "me" by survey, focus group, rating and purchases
secondary data? collected by "not me" an outside source
when you make your product fast it costs? more
Created by: harlowbo
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