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MarketingStack1Remy

Marketing Stack 1

QuestionAnswer
What are the 6 types of questions used on surveys? Closed end, Multiple Choice, Rating Scale, Level of Agreement, Category, Open Ended
What is the definition of primary data? Collected by the company itself
What is the purpose of an Executive Summary? To summarize all of the parts of you plan
What is Behavioral Segmentation? The rate at which a customer uses a product. For example, smoking a pack of cigarettes a day.
What are examples of a Demographic? Age, Race, Religion, Gender, etc...
A company that sells golf equipment is trying to create a new ad campaign. What might there psychographic customer target be? Businessmen
What 3 things can be marketed? Good, Service, and Idea
What does IPR stand for? Inform, Persuade, Remind
Marketing is a __________. Process
The goal of marketing is to create ________ that _________. Exchanges, Satisfy
What are the 4 P's of marketing? Product, Price, Place, Promotion
What is the definition of Promotion? Furthering growth and sales through advertising.
What are some examples of Sales Promotions? Coupons, Samples, Product Placement.
What does a Distribution Plan describe? How you are going to get product to customers and how you are going to get raw materials.
What do companies use data for? To improve marketing and promotion to help create new options and opportunities.
What is a Tertiary information source? A combination of primary and secondary sources.
What four factors affect data mining? The quality desired, the amount desired, the cost desired, and the speed at which the company wishes to receive it.
What are the 4 main types of survey? Paper, Electronic, Questionnaire, and Observation.
What are the 3 main types of exchange? Money, Barter, Time/Labor
What factors help determine the price of a product? Cost of goods sold and profit
Created by: remyal
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