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16p6c
Question | Answer |
---|---|
What are the three goals of promotion? | Info, Persuade, and Remind |
Do ads become more or less active prior to the event? | More |
what is product placement | Putting products around similar products to entice customer to buy more |
What is form utility? | ready consumption for product |
What is a open ended question? | not yes, no something they have to respond to |
What does the" P" stand for in "PIMPFD"? | price. |
What does the" I" stand for in "PIMPFD"? | information. |
What does the" m" stand for in "PIMPFD"? | marketing management . |
What does the" P" stand for in "PIMPFD"? | promotion. |
What does the" F" stand for in "PIMPFD"? | finance. |
What does the" S" stand for in "PIMPFD"? | selling. |
What does the" D" stand for in "PIMPFD"? | Distribution. |
What is secondary research? | resource found from an outside force. |
What is distribution? | Where the product goes; and what it goes though. |
What are the four" p's" of marketing? | price, place product, and promotion. |