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16p6

Marketing State Test Review

QuestionAnswer
What are the 4 P's in the marketing mix? Product, Price, Promotion, and Place
Advantages that are location based are what kind of utility? Place Utility
Place in the marketing mix can also be known as what? Distribution
Advantages with time on your side. Time utility
Advantages such as buying baked brownies because it is easier and more convenient. Form utility
What is the acronym for the market research process? DOARA
What is the D in DOARA? Define Problem
What is the O in DOARA? Obtain Data
What is the first A in DOARA? Analyze Data
What is the R in DOARA? Reccomend Solutions
What is the second A in DOARA? Apply
True of False: Promotion can be positive or negative? True
The part of marketing that deals with stereotypes? Psychographics
What does online marketing strategy do? Creates an online presence.
Coupons are an example of what? Sales promos.
Print, merchandise, and memes are all forms of what? Marketing Campaigns
Personal selling is more or less expensive than mass selling? More
An example of the group you are trying to reach. Target Market
Citing someone who is citing themselves is what kind of data? Tertiary
What gets more common near the event? Ad Schedule
Created by: lundgreenbr
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