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Sports Marketing

Chapter 6

TermDefinition
Product Mix A products final form and assorted features
Licensed Brand A well known name and/or symbol established by one company and sold for use by another company to promote its products
Positioning A strategy used by a company to differentiate its products or services from its competitors products or services
Skimming Price strategy Introducing a new product at a very high price, emphasizing quality and uniqueness of the product
Product extentions Items offered in addition to the product to make it more attractive to the target market
Product enhancements Features added to the basic product that satisfy additional needs and wants
Blue chip athletes High prospect athletes who have exceptional athletic ability
Created by: Holgera
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