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Amazon
Amazon Glossary
| Term | Definition |
|---|---|
| Above the Fold | The customer does not have to scroll to see a marketing placement which is above the fold |
| Below the Fold | The customer must scroll down to see a marketing placement which is below the fold |
| Billboard | First marketing placement at the top of any Amazon webpage, generally the largest placement |
| (BPS) Basis Points | A common unit of measure for interest rates and other percentages in finance. One basis point is equal to .01% (Example: 400 Basis points =4% |
| Brand Specialist | Supports vendor(s) in buying, in-stock, and marketing functions |
| Category Leader | Senior leadership who oversees the entire category |
| (COGS) Cost of Goods Sold | Cost of goods sold; this is the cost to Amazon to acquire a product for sale on our website |
| (DOTD) Deal of the Day | A featured deal that runs for one day; large increases in traffic and revenue |
| Feature Tile | Tertiary placements on any Amazon webpage, generally below the fold |
| (GP) Gross Profit | Product revenue minus total COGS |
| Gross Profit per Unit | The gross profit per unit |
| Hero Placement | Secondary placements at the top of any Amazon webpage, they are above the fold |
| Lightning Deal | A feature product with a large discount for up to four hours or until fully sold through. |
| Market Segment Share | Vendor's sales on Amazon and other retailers as a percent of total category sales on Amazon and other retailers |
| Merchandising Placements | A platform to drive traffic and engagement to product or brands |
| Monthly Pure Product Profit | Monthly product revenue - monthly product COGS (The base profit from revenue producing customer shipments when sold by Amazon). |
| (Net PPM) Net Pure Product Margin | (Product Revenue - Product COGS +VFCC)/Product Revenue |
| One Pager | A One page document that acts as a proposal, an agenda, or an overview |
| (OOS Rate) Replenishment OOS Rate | Measures the rate which Amazon is out of stock |
| P&L | Financial statement that summarizes the revenues, costs and expenses incurred during a specific time period. |
| (PPM) Pure Product Margin | (Product Revenue-Product COGS)/Product Revenue |
| (Q4) Quarter 4 | Fourth quarter of the year, October-December (Also known as "peak") |
| (ROI) Return on Investment | is the benefit to the investor (Amazon or the vendor) resulting from an investment of some resource. A high ROI means the investment gains compare favorably to investment cost. |
| Sell thru | Ratio of inventory sold to customers received from supplier |
| Traffic | The number of visits a webpage receives |
| Vendor/Brand | Strategic partner who sells products on Amazon (i.e. Sony, Nikon, Under Armour, Nike) |
| (VFCC) Co-op/Vendor Funded Contra Cogs | Funds we typically receive from vendors to offset costs. |
| Wireframe | A visual guide which represents the skeletal framework of an Amazon webpage |
| (WoW) Week over Week | the change in the same time frame from week to week |
| (YoY) Year Over Year | the change in the same time frame from year to year |
| (YTD) Year to Date | start of year to present date |
Created by:
timmer501
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