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Marketing2.0Pt3Vocab

2.0 Part III Vocab

QuestionAnswer
improvement of an established product alteration
many different product lines carried broad
limited product lines carried, typically very specialized narrow
perception, actions marketers take to create a certain image of a product in the minds of the customers positioning
number of items offered within each product line product depth
specific model, brand, or size of a product within a line product item
group of closely related products manufactured by a business product line
all the types of products a company makes or sells product mix
number of different product lines product width
Adding a lower-priced item to a line of prestige products to encourage purchases from people who cannot afford the higher-priced product, but want the status trading down
Adding a higher-priced product to a line to attract a higher-income market and improve the sales of existing lower-priced product trading up
Created by: melinda.fornes
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