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Unit 5

Consumer Behavior & Competition.. Buyer MOtivation

QuestionAnswer
________ is the set of positive or negative factors that direct individual behavior. Motivation
_________ __________ are the reasons that customers buy. Buying Motives
__________ motives are reasons to buy based on feelings, beliefs, or attitudes. Emotional
___________ motives are reasons to buy based on facts or logic. Rational
_________ motives are based on loyalty to a particular company or brand. Patronage
Includes factors such as saving _________ or obtaining the highest quality of greatest value. Money
Virtually _____ buyers have a combination of rational and emotional motive. All
If you shop in the same store time after time, your motivation for choosing the business is a ____________ motive- loyalty. Patronage
Created by: marnold1765
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