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Global Marketing
Question | Answer |
---|---|
What are the 4Ps of the global marketing mix? | Product, Price, Place, Promotion |
What is an adapted marketing mix? | Product is altered to meet local needs and wants |
Standardised Marketing Mix | Same marketing mix throughout the world |
Define global marketing | Marketing product throughout the world |
Define Unique Selling Point | A factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind |