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| Term | Definition |
|---|---|
| Template | A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins. |
| The Grid System | organizing content on a page, using any combination of margins guides, rows and columns. |
| Margin Guides | Non- printing lines that indicate the space between the edge of the page and the documents contents. |
| Column Guides | Non- printing lines that control the flow of text within columns. |
| Gutter | Space between columns. |
| Ruler guides | Non- printing lines used to precisely align objects. |
| Page size | Varies according to publication or digital device. |
| Master page | Includes items and formats common to every page; used to maintain layout consistency. |
| Prototype | (also called a "comp" or "mock-up") an example of how the final document should appear; often used to show clients in the early stages of design. |
| Business card | Small card printed with one's name, professional occupation, company position, business address, and other contact information. |
| Letterhead | A printed heading on stationery stating a person's or organization's name and address. |
| Flyer | A one-page document posted for public viewing; can be used to advertise a one-time event or for informational purposes. |
| Brochure | Informational pamphlet usually folded into sections, |
| Newsletter | A bulletin issued periodically to the members of a society, business, or organization; usually outlines news and current events |
| Advertisement | A notice or announcement in a public medium promoting a product, service or event. |
| Magazine layout | The arrangement of graphics and copy in a magazine. |
| Infographic | Graphical representation of information or data intended to present complex information quickly and clearly. |
| Graphics | Used to convey meaning and add appeal. |
| Bleed | A print effect in which layout, type, or pictures extend beyond the margin to the physical edge of the page. |
| Caption | Used to identify an illustration or graphic. |
| Dropped cap | An enlarged character at the beginning of a paragraph used to grab the reader's attention. |
| Pull- Quote | A small section of text "pulled out and quoted" in a larger font size; used to draw attention. |
| Sidebar | A smaller self-contained story alongside a larger story which may or may not be related; usually boxed with its own headline and set off from the main text. |
| End mark | A symbol, such as a wingding, that indicated the end of an article. |
| Nameplate- | Banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and/ or motto. |
| Main heading | Title of the article, usually set in a larger font. |
| Subheadings | Subtitles, usually set in a smaller font than the title; can be used to break up body copy. |
| Byline | Name of author or contributor of photo or article usually placed just below the headline or photo or at the beginning or end of the article. |
| Kicker | Words positioned about a headline, usually as a lead- in or teaser. |
| Deck | Placed between a headline and an article to provide a segue between the headline and the body of the article. |
| Running headlines and footers | Headers and footers used to indicate dates, page numbers, and/ or running titles; help guide the reader. |
| Body | The bulk of text in the publication, such as articles and news items. |
| Jumpline | Line at the end of a continuing article that tells readers which page to refer to for the rest of the article |
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