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Design Elements Vocabulary-Img

Lines Used to organize information, simulate movement, lead the eyes and enhance a design.
Positive Space Length, width and depth of objects.
Negative Space "white space"; the distance between objects; gives a design breathing room.
Shapes 2-dimensional space; used to enhance a publication.
Geometric Square, Triangle, Circle.
Organic Natural or man-made objects such as leaves,trees, and cars.
Form 3-dimensional space added to objects by the addition of shadows, tone, or color transitions.
Mass The size or amount of space taken up by an element.
Texture Used to convey a "visual" sense of feel.
Color Can be used to evoke emotion.
Calming colors Cool colors (blue, green, and violet)
Exciting colors Warm colors ( red, orange, and yellow)
Neutral colors Beige, ivory, taupe, black,gray, and white.
Color harmony A visually pleasing arrangement of colors.
Color Palette A chart used to choose colors.
Complementary color scheme Any 2 colors directly opposite each other on the color wheel.
Analogous color scheme And Three colors which are side by side on a 12 part color wheel.
Monochromatic scheme Uses variations in lightness and saturation of a single color/
Color on monitors Colors are created by mixing varying degrees of Red, Green, and Blue Light. Referred to as RGB ( Red, Green, Blue) Expressed as hexadecimals, Additive color.
Color on printers In the Four-Color Printing process, color is created by layering cyan, magenta, yellow and black ink. Referred to as CMYK ( Cyan, Magenta, Yellow, and Black). Expressed as percentages. Subtractive color.
Color Matching The process of matching the colors produced on the computer screen to the colors that can be printed on paper using ink to ensure the printed publication looks as much like the on-screen publication as possible.
Hue A color
Value The brightness of a color
Tint A hue plus white
Shade A hue plus black
Saturation The amount of the hue used; a color's intenisty
Created by: 1647912



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