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SEMII
sports marketing
| Term | Definition |
|---|---|
| Handler | People sponsors pay to work closely with athletes who are unwilling to police themselves |
| Advisor | Financial and business counselors for celebrities |
| Non-compete clause | Prohibits a person from working in a competing business for a specific period of time |
| Contracts | Agreements enforceable by law that detail the business transaction |
| Intellectual property | The unique works of writers, artists, and musicians that can be protected under copyright law |
| Lanham Trademark Act | is the primary federal trademark statute of law in the United States |
| Trademark Infringement | Counterfeit material without permission to sell the product with that brand name |
| Sherman Anti-trust Act | The definitive antitrust statute, passed by Congress in 1890, that prohibits monopolies or unreasonable combinations of companies to restrict or in any way control interstate commerce |
| Collective bargaining | A group of employees join together as a single unit to negotiate with employers |
| Injunction | an authoritative warning or order |
| Identity Misappropriation | is the unauthorized use of another's name, likeness, or identity without that person's permission, resulting in harm to that person |
| Ticket Scalping | Overpricing of sports tickets |
| Option To Renew | option for an athlete to get out of his contract and renew it |
| Right of First Refusal | is a contractual right that gives its holder the option to enter a business transaction with the owner of something, according to specified terms, before the owner is entitled to enter into that transaction with a third party. |
| Collective bargaining agreement | contract negotiated by a players' association |
| Salary Cap | a maximum amount that a team can spend on players' salaries |
| Blackout | When a game is not showed in a particular area |
| Exclusivity | a state of being limited or hard to access |
| Free Agency | When a athlete is not signed with a particular team |
| Lockout | When the player's association cannot make an agreement so they shut down for a little while |
| Player's Association | labor unions for athletes in major professional sports |
| Prize Indemnity | insurance for a promotion in which the participants are offered the chance to win prizes. Instead of keeping cash reserves to cover large prizes, the promoter pays a premium to an insurance company |
| Right of Privacy | the qualified legal right of a person to have reasonable privacy in not having his private affairs made known or his likeness exhibited to the public having regard to his habits, mode of living, and occupation |
| Right of Publicity | is the right of an individual to control the commercial use of his or her name, image, likeness, or other unequivocal aspects of one's identity. |
| Trademark | the legal protection of words and symbols used by a company |
Created by:
lukeburch98
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