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1.01-102 key terms

Mykah W

TermDefinition
Spectator Observers of an event.
Sponsor Businesses or organizations that pay to associate their names or products with a sporting event.
Event Marketing Designing or developing a live themed activity, occasion, display or exhibit, such as a sport, music festival or concert to promote a product, cause, or organization.
Marketing The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
Goods Tangible objects that are useful to consumers.
Participant A person or group that participates or partakes in the event.
Services Intangible and include tasks or acts performed for a customer for a price or fee.
Sports Marketing The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods and services to create exchanges that satisfy individual and organizational objectives.
Entertainment Marketing Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.
Created by: mykwright
Popular Marketing sets

 

 



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