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Development and Plan

Development and Planning

TermDefinition
Brand A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
Extension A product line extension marketed under the same general brand as a previous item or items.
Brand Mark The brand mark is that part of a brand name that cannot be spoken. It most commonly is a symbol, picture, design, distinctive lettering, color, or a combination of these.
Category Management The marketing of the several brands falling under a generic product category such as coffee, dessert, and oral hygiene.
Descriptive Label The use of descriptive information (e.g., size, ingredients, or use) on labels.
Generic Brands A product that is named only by its generic class (e.g., drip-grind coffee, barber shop).
Grade Label A system of identification that describes products by their quality, using agreed-on numbers or letters.
Label The information attached to or on a product for the purpose of naming it and describing its use, its dangers, its ingredients, its manufacturer, and the like.
Mixed Bundling The practice of offering for sale two or more products or services either at individual prices or for one single price.
National Brands A brand that is marketed throughout a national market.
Package The container used to protect, promote, transport, and/or identify a product.
Planograms A visual plan showing the physical allocation of product display space within a product grouping used for standardizing merchandise presentation.
Price Bundling The practice of offering two or more products or services for sale at one price.
Product Life Cycle The product life cycle has four stages
Product Line A group of products marketed by an organization to one general market.
Product Mix The full set of products offered for sale by an organization. The product mix includes all product lines and categories.
Product Modification - The altering of a current product so as to make it more appealing to the market place.
Product Positioning How the innovator firm decides to compare the new item to its predecessors and creates an impression in the customers mind.
Trade Name A trademark that is used to identify an organization rather than a product or product line.
Trade Character People, animals, animated characters, objects, or the like that are used in advertising a brand and that come to be identified with the brand, in much the same way that a trademark is identified with a brand.
Trademark A legal term meaning the same as brand, it includes the brand name and brand mark.
Created by: Lizeth18