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Development/Planning
| Term | Definition |
|---|---|
| Brand | name, term,design, or logo that identifies business |
| Extension | a product line extension under the same brand |
| Brand Mark | part of the brand name that can not be spoken like logo |
| Category Management | marketing of several brands under one general category |
| Descriptive Label | use of descriptions on labels |
| Generic Brands | product named only by its category |
| Grade label | inspectors grade based on product quality and is usually done by the governmnent |
| Label | the information attached to a product that describes the dangers, ingredients, and other important info |
| Mixed Bundling | offering two or more products at individual prices or for one price |
| National Brands | a brand that is marketed through a national market |
| Package | a container used to protect, promote, transport, and identify a product |
| Planograms | a visual plan with the physical allocation of a product display space |
| Price Bundling | offering two or more products at one price |
| Product Life Cycle | 1) the slow sales growth 2) the rapid sales growth with product acceptance 3) the plateau of sales where the product is accepted by most buyers 4) the decline of sales when product is replaced or disfavored |
| Product Line | group of products marketed by an organization to one general market |
| Product Mix | the full set of products |
Created by:
MHolland04082001
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