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Development/Planning

TermDefinition
Brand name, term,design, or logo that identifies business
Extension a product line extension under the same brand
Brand Mark part of the brand name that can not be spoken like logo
Category Management marketing of several brands under one general category
Descriptive Label use of descriptions on labels
Generic Brands product named only by its category
Grade label inspectors grade based on product quality and is usually done by the governmnent
Label the information attached to a product that describes the dangers, ingredients, and other important info
Mixed Bundling offering two or more products at individual prices or for one price
National Brands a brand that is marketed through a national market
Package a container used to protect, promote, transport, and identify a product
Planograms a visual plan with the physical allocation of a product display space
Price Bundling offering two or more products at one price
Product Life Cycle 1) the slow sales growth 2) the rapid sales growth with product acceptance 3) the plateau of sales where the product is accepted by most buyers 4) the decline of sales when product is replaced or disfavored
Product Line group of products marketed by an organization to one general market
Product Mix the full set of products
Created by: MHolland04082001
 

 



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