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design elements
1.01
| Term | Definition |
|---|---|
| Lines | used to organize information, simulate movement, lead the eyes and enhance a design |
| Positive space | length, width and depth of objects |
| Negative space | "white space"; the distance between objects; givens a design a breathing room |
| Shapes | 2-dimensional space; used to enhance a pubilcation |
| geometric | square, triangle, circle |
| Organic | Natural or man-made objects such as leaves, trees and cars |
| form | 3-dimensional space added to objects by the addition of shadows, tone or color transitions. |
| Mass | the size or amount of space taken up by an element |
| texture | used to convey a "visual" sense of feel |
| color | can be used to evoke emotion |
| calming color | cool colors (blue, green and violet) |
| exciting colors | warm colors (red, orange and yellow) |
| neutral colors | beige, ivory, taupe, black, gray and white |
| color harmony | A visually pleasing arrangement of colors |
| color palette | a chart used to choose colors |
| complementary color scheme | any 2 colors directly opposite each other on the color wheel |
| analogous color scheme | any three colors which are side by side on a 12 part color wheel |
| monochromatic scheme | uses variations in lightness and saturation of a single color |
| color on monitors | uses variations in lightness and saturation of a single color |
| color on printers | in the four-color printing process, color is created by layering cyan, magenta, yellow and black ink. referrered to as CMYK (cyan, magenta, yellow and black) |
| color matching | the process of matching the colors produced on the computer screen to the colors that can be |
| Hue | a color |
| value | the brightness of a color |
| tint | a hue plus black |
| shade | a hue plus black |
| saturation | the amount of the hue used; a color's intensity. |
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